Sex Sells! (Even By Proxy)

So I work for a multinational parcel delivery company, I’m not going to say which one because I have a strong desire to keep eating and I don’t want to lose my job. But trust me when I say it is a BIG one, and it is a company you will recognize no matter which country you reside in. The reason I’m writing this post is because I went to work yesterday, went to buy a coffee from the vending machine (yeah I have to buy my own coffee don’t get me started on that!), and on the wall was a poster which read.

BRING IN A SALES LEAD AND GET YOUR VAN WASHED BY A BIKINI CLAD BABE!

This was accompanied by a very pixellated picture of a woman wearing a bikini (whether or not it will be the same woman I really don’t know), but it got me thinking. Is this really how a company in the 21st Century should behave?

Now I’m not going to try and say that I have never looked at women wearing not-a-lot (a casual glance at my browsing history can confirm that), or that I have never looked at a woman and objectified her. It’s not something I’m proud of, but it’s hardwired in my genetics to search for potential mates, so what you gonna do? I do just want to make you aware though that although I do that sometimes, I am capable of understanding that women are not purely sexual objects and that they have, like, thoughts and stuff. I’m not living in the 50’s!

But, like I said, the poster got me thinking, is just offering a bikini-clad babe good enough? Sure, where I work is a VERY male dominated environment, but what about the one woman who works on the vans? Assuming she is not a lesbian, why should she not get a mankini-clad hunk to wash her van?

 

Also, I don’t know if any of the guys who work there are gay, or even if they have latent homosexual feelings, but where is the option for them to get a beefcake to get soapy on their van?

I guess what I’m saying is that in this day and age, where people can openly identify as gay, straight, bi, or as guy who wants to be a girl, or a girl who wants to be a guy, or a person who wants to be neither! Is it good enough to offer just one option?

I’m not sure it is anymore, and I really believe that big companies and individuals alike should start realising this.